Paragon Heating, Cooling, and Tankless

I was the in-house creative department for Paragon, updating their brand identity across social media, company truck wraps, mailers, and other branded communication formats.

Service Truck Wrap

Paragon’s service trucks and vans were in need of an update. Their previous vehicles all displayed their old logo and worn-out wraps from several years ago, including the outdated name for the company.

They asked me to add more color and vibrance to their vehicles, and specifically requested that their new logo be made as big as possible, so that Paragon can catch eyes across Chicagoland.

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Social Media Posts

Paragon wanted a more lively social media presence focused on HVAC & hot water information, geared towards local homeowners.

  • Elk Grove, IL Targeted Ad

  • Thanksgiving Week Post

  • Halloween Post

  • Halloween Post

  • Commercial Quality

  • Paragon Standard Furnaces

  • Furnace Tune-Up

Photography

I went with Paragon’s technicians to HVAC maintenance and installation jobs to capture authentic video & photo content for their website and social media.

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